A Legacy of Style, Connection, and Timeless Craftsmanship
Premier Designs began in 1985 with a simple yet powerful vision: to bring beautiful, accessible jewelry directly into people’s homes while building genuine connections along the way. For 35 years, we weren’t just a jewelry company—we were a community of independent consultants, collectors, and fashion enthusiasts who gathered in living rooms across America, sharing stories and discovering pieces that spoke to their personal style.
The Premier Designs Story
What started as an innovative direct-sales model quickly became something much more meaningful. Our independent consultants didn’t just showcase jewelry—they created experiences. From Dallas to Detroit, Chicago to the coasts, in-home jewelry parties became cherished social rituals where friends discovered statement necklaces, sparkling earrings, and vintage-inspired brooches while building lasting relationships.
By the mid-1990s, our consultant network had grown to span 48 states, cultivating a vibrant collector culture that recognized our distinctive clasp marks and design DNA. Each piece told a story, and every gathering brought people together around their shared appreciation for quality, style, and affordability.
Beyond Jewelry
While we became known for our diverse jewelry collections—from the beloved Avery layered necklace and turquoise Belize statement pieces to faith-inspired cross pendants and nature-themed botanical designs—our catalog expanded to reflect the full spectrum of American lifestyle. Garden enthusiasts discovered our durable SunTex fabric wind spinners and UV-resistant outdoor décor, bringing the same attention to design and quality that defined our jewelry to yards and gardens nationwide.
Our Craftsmanship Philosophy
Every Premier Designs piece, whether a crystal-accented earring or a 21-inch garden spinner, was created with thoughtful attention to materials and construction. We used polished ceramic stones, silver-tone metals, simulated pearls with flawless clarity, and innovative fabrics engineered to withstand the elements. Our goal was always to deliver jewelry and accessories that looked and felt special without requiring special-occasion pricing.
A New Chapter
When Premier Designs ceased operations in 2020, it marked the end of production but not the end of our story. Today, collectors continue to seek out authentic vintage pieces crafted between 1985 and 2020, each carrying its own history and the distinctive Premier Designs signature. Online communities preserve our heritage, trading favorite pieces and sharing memories of the parties, consultants, and moments that made Premier Designs more than just a brand.
For Today’s Collectors
We understand that Premier Designs jewelry represents more than accessories—it’s a connection to a unique era of American direct sales, a reminder of friendships formed over jewelry displays, and a testament to designs that transcended trends. Whether you’re searching for a specific necklace you remember from years ago, building a collection of our vintage costume jewelry, or discovering Premier Designs for the first time, each piece offers timeless elegance with contemporary versatility.
From stackable rings and photo charm bracelets to inside-out hoop earrings and elegant watches, our collections were designed to complement every wardrobe, suit every occasion, and celebrate individual style. That vision continues to resonate with collectors and fashion enthusiasts who appreciate quality craftsmanship, distinctive design, and jewelry that tells a story.
Our Commitment
Though our production days are behind us, we remain committed to helping collectors find authentic Premier Designs pieces through trusted secondary markets. We celebrate the community that made us who we were, honor the consultants who built personal businesses and lasting friendships, and treasure the customers who made Premier Designs a part of their lives and style.
Premier Designs: Where elegance meets accessibility, and every piece carries a story worth collecting.
Established 1985 • Active Operations Through 2020 • Legacy Continues
Contact Us:
Phone: +1-800-486-7377
Email: Support@premierdesignsbrand.com
Address: 1551 Corporate Drive, Irving, TX 75038, United States